My fourth cookbook–Robin Ellis’s Mediterranean Vegetarian Cooking— is due to be published in the USA this Tuesday, September 29th.
(Available from Amazon.com and autographed copies from the Evanston bookstore, Bookends & Beginnings.)
This has reminded me of an incident–almost a Happening* (remember those?) four years ago, around the time my previous book (Mediterranean Cooking for Diabetics) was published.
In March 2016, I bought a T-shirt at the vast food emporium, Eataly, on 5th Avenue in Manhattan. It was inexpensive–$8, I think–and had the same logo, back and front, in Italian and English:
La vita è troppo breve per mangiare male.
Translated as the slightly different:
Life is too short not to eat well!
Both the price and the sentiments persuaded me to buy it.
The simple message seemed to chime with what I’d been doing for the past five years (and three books published): Trying to persuade people that cooking is NOT rocket science–so get in the kitchen before it is too late!
The cookbooks are aimed at everyone who likes to eat WELL—and/or wants to avoid eating badly–written with my perspective–having Type 2 diabetes.
We were a little nervous that Sunday in Manhattan 2016, because Meredith had put the word out we’d be present in this extraordinary big top Barnum-and- Bailey circus ring of Italian cooking for a “pop-up“ book launch of my third book:
“Roll up! roll-up! Bring your books to be signed by the author–unique opportunity!”
BUT…we hadn’t asked permission from the store–because we were pretty certain it would be refused!
Eataly is a scrum at the best of times, but Sunday lunch is like a rush-hour subway carriage on its way to Wall Street–standing room only!’
As one o’clock approached, the crowd around the cheese section started to swell with people showing no particular interest in cheese, but waving copies of a familiar book (NOT available in this store!).
We were showing some brass neck**– but, hey, this is America–right?!
A small queue had formed and I started to sign, clutching each eagerly-offered book in my left hand, while grabbing a piece of cheese from the plate we’d bought as a cover–trying to stay upright, put the cheese–not the pen–in my mouth–and write something meaningful on the title page of the book.
At that moment, like a scene from a Broadway farce, an unwelcome presence loomed, threatening to upset the cheese trolley….
“Excuse me sir, what are you doing?”
“Signing a few copies of my book for friends, while enjoying your wonderful Italian cheeses.”
“Strictly forbidden–and I must ask you to leave; you are blocking access to the cheese counter.”
There was still half the queue patiently waiting for a signature (and now being treated to a bit of theatre!).
From somewhere, I found my inner Brass Neck and heard myself suggesting, politely, to the manager, that far from blocking access, I was bringing customers into the Emporium–introducing people who might not think of patronizing Eataly on a busy Sunday brunch morning in Midtown. Furthermore, we were about to buy several large round plates of his delicious cheeses for the queue (which we did!).
After a pause, he relented–and I kicked myself for not having a spare copy of my book on hand to give him, in gratitude for his willingness to bend the rules (with the suggestion that if he liked it, to pop it on his shelves).
But perhaps that would have been sticking out my brass neck troppo lontano!
Fresh pasta being made at the pasta station. Eataly encompasses several restaurants as well as food and cookbooks for sale–and we make a point of visiting every trip to NYC. Excellent cappuccino and gelato bar too! But they still don’t stock my cookbooks!
Robin Ellis 